Ride & Ridden represents a fleeting glimpse of barely tamed beauty. Through photographer Steve Wrubel’s journey of preserving these rare moments, he captures the cowboy’s quest to keep and maintain a once wild beast just long enough for a thrilling eight second ride. For the winemaker, the challenge is to bottle the total essence of the humble grape and its terroir, showcasing and preserving the most perfect stages of its life. But to what extent is it possible to contain a beast, capture a fleeting moment, or bottle the essence of a grape? They will always retain elements of the untamable wild within. That is the spirit of the American West, which Ride & Ridden seeks to deliver with every bottle.
